PAULINE MARTINET
Pauline has so many strings to her bow that it’s no longer a bow, but an harp.
-S. Bovay
My professional biography, by Chat GPT:
Pauline Martinet is a visionary creative professional with over 17 years of experience in visual communication, art direction, and design. A graduate of the École Cantonale d’Art de Lausanne (ecal), Pauline has cultivated a career defined by her ability to disrupt norms and inspire innovation across industries.
Her professional journey has been marked by dynamic roles, including Head of Creative at Gebana AG, where she led corporate identity implementation, contributed to a national cross-media campaign, and reimagined both digital and physical retail experiences. As Co-founder of Chic Cham SA, Pauline pioneered an interior design brand and opened the first concept store in Romandie, conceptualizing events and collaborations that resonated with a growing community.
Her projects reflect a passion for storytelling through design, demonstrated by ventures like "Places We Love," a city guide fostering community among independent shops, and "Sgrafits," an art book delving into the rich tradition of Engadine sgraffito.
Beyond her professional achievements, Pauline cherishes the arts, from Baroque music to Renaissance painting, and holds a deep appreciation for Italy's cultural and culinary heritage. A committed environmentalist and human rights supporter, she combines her love for history with her ambition to shape a better future.
Services
An advocate for creative disruption, Pauline thrives in environments where critical thinking and bold decision-making are celebrated.
EDITIONS
Sgrafits - Traditional frontwalls in Engadin
Places we love - Lausanne city guide (3 editions)
Frech avec un C - Cultural equipment